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Marketing Plans

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LIV Sotheby’s International Realty – Crested Butte Marketing Plans

LIV Sotheby’s International Realty – Crested Butte and its brokers have the most comprehensive marketing plan for your property in Gunnison County. We do more marketing, higher quality marketing, broader reach and better reporting than any other real estate firm in the area. If you are looking to list your property make sure to talk to one of our brokers first. We will provide you with an extensive marketing plan to help sell your home or property in the Crested Butte and Gunnison areas.

*Benson Sotheby’s International Realty and Cathy Benson have the right to change any of our marketing strategies at any time to give our clients the best opportunity to sell there listing with Benson Sotheby’s International Realty. None of the marketing plans used in the past are guaranteed to be used in the future

Newspaper Ads

With over 87% of buyers using online advertising to start their real estate search per the National Association of Realtors, we feel that the majority of our marketing efforts are best spent on internet and online development and advertising. On that note we do not totally abandon other forms of advertising. We feel that it is best to cast a wide net to try to find potential buyers for your property. We still advertise in print media, including local magazines, our semi-annual brochure, ‘The Collection’, and in the local newspaper, The Crested Butte News.

Our office policy on newspaper advertising is to run larger property ads during the busy/holiday weeks of our tourism schedule and to run smaller image ads during off periods of the tourism schedule. This way we are able to keep a presence in the local community while still supporting the local newspaper.

News Ad - Summer 2014


Magazine Advertising

Magazine Advertising has a longer shelf life with seasonal winter and summer magazines with the CB Magazine and yearly publications such as The Peak magazine, a home remodel, building and decorating magazine, and the In-Room Guide published by CB Magazine. We usually run one image ad per year in one of the above publications and at times multiple ads in a couple of the above publications. Along with this many of our agents run their own property ads featuring some of their listings.

For the reason of a longer shelf life and a more high quality print than compared to a newspaper, we at least try to get some exposure. Last year we also tried an ad in United Airlines SkyWest Magazine, a national publication distributed in their airlines, with no success at all. For this reason we like to try to limit our advertising to more of a focused plan with local magazines. The one drawback with magazine advertising is the high cost of the ads which also limits how many and how big of ad you can place, with some national publications topping over $25,000 for a full page ad.

CB Magazine Summer 2014

Semi-Annual Real Estate Brochure | Collection

The majority of our print advertising is done in our semi-annual real estate brochure, ‘The Collection’. With a circulation of 3,500 to 5,000 magazines distributed per edition, we are not only able to target customers who are in the market for real estate, but in the market for real estate in Crested Butte. We are also able to advertise every single one of our listings, no matter if they are a $6,000,000 ski in/ski out house on the mountain or a $70,000 residential lot in CB South.

‘The Collection’ over the years has been one of the best forms of advertising in the whole Crested Butte area to advertise your property, with approximately 10,000 pairs of eyes seeing your property over a years time just in this one publication.

Online Advertising

Besides ‘The Collection’ we put most of our time and effort into our online advertising and presence on the web. We do this through a multi-faceted plan with developing our website to be one of the easiest to use and having the best MLS search in the Crested Butte and Gunnison area. We also make sure through exceptional photography that it is visually pleasing to any user and will make them want to explore through the site more. We also just recently made the whole site mobile responsive. This means that no matter what device you are viewing our site on it will look and feel the same and still be simple to use. We also spend a high amount of our effort on S.E.O. or Site Engine Optimization to make sure our page ranks on the first page in Google in all of the relevant ‘Crested Butte Real Estate’ keyword search phrases. We also do Google Adwords to make sure we are also in the paid advertisement sections on the first page in the same keyword search phrases to increase the likely hood that a potential buyer will click through to our website.

Being part of the Sotheby’s International Realty network our listings are pushed out to more third party real estate search sites than any other agency in the valley as long as the meet the minimum requirements provided by the Sotheby’s International Realty Quality Control Team. We also have a featured company showcase listings on Realtor.com so our listings will be more likely to be clicked on than agencies that are not part of the featured company showcase listings.

Online Advertising for Benson Sotheby's International Realty

Social Media

We also advertise and promote our properties and our brand through all of our social media outlets. Check out our social media pages below and subscribe to them to stay up with the latest real estate and Crested Butte news.

Sotheby’s International Realty Marketing Plans

Sotheby’s International Realty is the most powerful international real estate brand brand in the world as it relates to how well they market properties. Sotheby’s International Realty is by far and away the top luxury real estate brand around. Below is just a brief overview of where an how Sotheby’s International Realty markets properties around the globe. When you choose a Sotheby’s International Realty company to represent your property you are choosing the luxury leader in real estate.
Sotheby's International Realty

Sotheby’s Auction House

Embracing Our Brand’s Powerful Influence

The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.

Within every Sotheby’s Auction House there is a Sotheby’s International Realty display with eGallery and glossy property brochures.

Global Reach

Innovation, Experience, International Exposure

With nearly 14,000 sales associates in approximately 700 offices and 49 countries and territories, our network members utilize all that is current to present a home in a unique way.

With global networking events every year that Benson Sotheby’s International Staff and Brokers attend, we have developed a worldwide network.

Distinguished Connections

Our “white-glove” referral service is a key differentiator, allowing our network members to connect buyers and sellers globally.

Global Media

Intelligently Showcasing Property

Our 2014 global media plan will generate 800 million impressions through hand-selected
media powerhouses whose innovation, experience and international impact help drive
awareness for the extraordinary properties our network represents.

Some of Sotheby’s International Realty’s media partners are The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Financial Times, The Daily Telegraph, Google, YouTube and more.

Leveraging Innovation, Experience and International Impact

Property Advertising

Skillfully Marketing the Homes We Represent Globally

Our property advertising opportunities leverage many of the world’s most well-known media
publications to enhance local marketing initiatives and drive awareness in the global markets we serve.

Global Exposure for Distinct Property Advertising

Property Marketing and Significant Sales

Powerful, Global and Accomplished

The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.

We have access to some of the most qualified buyers in the world, whereby our skillful marketing has led to these special properties being successfully represented.


Experience the Unique

? 10,000,000 visits
? 70,000,000 page views
? 21,000,000 property detail pages viewed
? 12 focused minutes per visit
? 45% visits from outside US

SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs.

Sothebysrealty.com is going to be totally redesigned with a release for December 15, 2014. Look for the easier to use, mobile friendly, best real estate website in the world to be unveiled.

Lifestyle Websites

Expertise in the Niche Markets We Serve

LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the ability to search for a home based in a certain lifestyle. Through our series of websites with these inimitable lifestyles in mind, we are able to highlight properties for sale and demonstrate our unsurpassed expertise within each category.

Lifestyle websites include Ski, Farm and Ranch, Golf, Waterfront and Historic.

Listing Distribution

Worldwide Property Marketing Exposure

We partner with and distribute properties to the most significant media companies and real estate focused websites in the world, resulting in 100,000,000 property views annually.

Some of the websites we distribute your property to are Zillow, Trulia, Homefinder.com, Yahoo, Homes.com, House, Real-Buzz, The Wall Street Journal, LuxuryEstate.com, The New York Times, International New York Times, JamesEdition, The Telegraph, PropGOLuxury.com, LP and Hong Kong Tatler.

eGALLERY – Featured in our network offices and Sotheby’s auction house locations, our eGallery provides the listings we represent with instantaneous, global exposure via our exclusive, real time property slide show.

GLOBAL BROCHURE DISTRIBUTION – We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network– immediately extending your marketing’s reach and exposure.

Search Engine Marketing

Targeting Real Estate Intenders Globally

To maximize the potential for your home to be found online, it is essential to have a strong
search engine marketing strategy.

Proven results through 2013…

  • 5.25 Million visits from Search Engines
  • Over 333 Million “paid search impressions”

SIR Mobile

Linking Your Home to Mobile Users with a Click, Tap or Swipe

SIR Mobile is the only luxury real estate mobile app that works anywhere and
searches globally.

Features of SIR Mobile

  1. GPS search, find the closest home
  2. Search globally in 49 countries
  3. Driving directions to the home of interest
  4. Social sharing on Facebook and Twitter
  5. Tap to connect; call or email
  6. Points-of-interest toolbar

Featuring all of the brand’s 30,000+ global properties.

Social Media

Connecting a Global Real Estate Community

We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe.

Sotheby’s International Realty is on facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and they have their own blog feed.

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