Benson Sotheby’s International Realty Marketing Plans
Benson Sotheby’s International Realty and its brokers have the most comprehensive marketing plan for your property in Gunnison County. We do more marketing, higher quality marketing, broader reach and better reporting than any other real estate firm in the area. If you are looking to list your property make sure to talk to one of our brokers first. We will provide you with an extensive marketing plan to help sell your home or property in the Crested Butte and Gunnison areas.
Our office policy on newspaper advertising is to run larger property ads during the busy/holiday weeks of our tourism schedule and to run smaller image ads during off periods of the tourism schedule. This way we are able to keep a presence in the local community while still supporting the local newspaper.
For the reason of a longer shelf life and a more high quality print than compared to a newspaper, we at least try to get some exposure. Last year we also tried an ad in United Airlines SkyWest Magazine, a national publication distributed in their airlines, with no success at all. For this reason we like to try to limit our advertising to more of a focused plan with local magazines. The one drawback with magazine advertising is the high cost of the ads which also limits how many and how big of ad you can place, with some national publications topping over $25,000 for a full page ad.
Semi-Annual Real Estate Brochure | Collection
The majority of our print advertising is done in our semi-annual real estate brochure, ‘The Collection’. With a circulation of 3,500 to 5,000 magazines distributed per edition, we are not only able to target customers who are in the market for real estate, but in the market for real estate in Crested Butte. We are also able to advertise every single one of our listings, no matter if they are a $6,000,000 ski in/ski out house on the mountain or a $70,000 residential lot in CB South.
‘The Collection’ over the years has been one of the best forms of advertising in the whole Crested Butte area to advertise your property, with approximately 10,000 pairs of eyes seeing your property over a years time just in this one publication.
Being part of the Sotheby’s International Realty network our listings are pushed out to more third party real estate search sites than any other agency in the valley as long as the meet the minimum requirements provided by the Sotheby’s International Realty Quality Control Team. We also have a featured company showcase listings on Realtor.com so our listings will be more likely to be clicked on than agencies that are not part of the featured company showcase listings.
We also advertise and promote our properties and our brand through all of our social media outlets. Check out our social media pages below and subscribe to them to stay up with the latest real estate and Crested Butte news.
Sotheby’s International Realty Marketing Plans
Sotheby’s Auction House
Embracing Our Brand’s Powerful Influence
The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.
Within every Sotheby’s Auction House there is a Sotheby’s International Realty display with eGallery and glossy property brochures.
Innovation, Experience, International Exposure
With nearly 14,000 sales associates in approximately 700 offices and 49 countries and territories, our network members utilize all that is current to present a home in a unique way.
With global networking events every year that Benson Sotheby’s International Staff and Brokers attend, we have developed a worldwide network.
Our “white-glove” referral service is a key differentiator, allowing our network members to connect buyers and sellers globally.
Intelligently Showcasing Property
Our 2014 global media plan will generate 800 million impressions through hand-selected
media powerhouses whose innovation, experience and international impact help drive
awareness for the extraordinary properties our network represents.
Some of Sotheby’s International Realty’s media partners are The New York Times, The Wall Street Journal, Architectural Digest, Bloomberg, Financial Times, The Daily Telegraph, Google, YouTube and more.
Leveraging Innovation, Experience and International Impact
Skillfully Marketing the Homes We Represent Globally
Our property advertising opportunities leverage many of the world’s most well-known media
publications to enhance local marketing initiatives and drive awareness in the global markets we serve.
Global Exposure for Distinct Property Advertising
Property Marketing and Significant Sales
Powerful, Global and Accomplished
The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally and globally.
We have access to some of the most qualified buyers in the world, whereby our skillful marketing has led to these special properties being successfully represented.
Experience the Unique
IN A YEAR SOTHEBYSREALTY.COM INVITES:
? 10,000,000 visits
? 70,000,000 page views
? 21,000,000 property detail pages viewed
? 12 focused minutes per visit
? 45% visits from outside US
SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs.
Sothebysrealty.com is going to be totally redesigned with a release for December 15, 2014. Look for the easier to use, mobile friendly, best real estate website in the world to be unveiled.
Expertise in the Niche Markets We Serve
LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the ability to search for a home based in a certain lifestyle. Through our series of websites with these inimitable lifestyles in mind, we are able to highlight properties for sale and demonstrate our unsurpassed expertise within each category.
Lifestyle websites include Ski, Farm and Ranch, Golf, Waterfront and Historic.
Worldwide Property Marketing Exposure
We partner with and distribute properties to the most significant media companies and real estate focused websites in the world, resulting in 100,000,000 property views annually.
Some of the websites we distribute your property to are Zillow, Trulia, Homefinder.com, Yahoo, Homes.com, House, Real-Buzz, The Wall Street Journal, LuxuryEstate.com, The New York Times, International New York Times, JamesEdition, The Telegraph, PropGOLuxury.com, LP and Hong Kong Tatler.
eGALLERY – Featured in our network offices and Sotheby’s auction house locations, our eGallery provides the listings we represent with instantaneous, global exposure via our exclusive, real time property slide show.
GLOBAL BROCHURE DISTRIBUTION – We have the ability to distribute your property brochure around the world to all real estate offices and auction house locations within our network– immediately extending your marketing’s reach and exposure.
Search Engine Marketing
Targeting Real Estate Intenders Globally
To maximize the potential for your home to be found online, it is essential to have a strong
search engine marketing strategy.
Proven results through 2013…
- 5.25 Million visits from Search Engines
- Over 333 Million “paid search impressions”
Linking Your Home to Mobile Users with a Click, Tap or Swipe
SIR Mobile is the only luxury real estate mobile app that works anywhere and
Features of SIR Mobile
- GPS search, find the closest home
- Search globally in 49 countries
- Driving directions to the home of interest
- Social sharing on Facebook and Twitter
- Tap to connect; call or email
- Points-of-interest toolbar
Featuring all of the brand’s 30,000+ global properties.
Connecting a Global Real Estate Community
We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe.
Sotheby’s International Realty is on facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and they have their own blog feed.